6/6/2023 0 Comments Malwarebytes premium redditRecent research has shown what intuition suggests – that businesses that are more market oriented enjoy higher profitability as well as superior sales growth, customer retention and new product success.” John Narver, a professor who has been publishing papers on the subject since the 1990s, says: “Marketing orientation is a business culture committed to creating superior value for buyers through three combined behaviors – customer orientation, competitor orientation and inter-functional coordination. But the benefits far outweigh the investment.
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